The 60-second website test every clinic owner should run
Open your site on your phone and count to sixty. Three checks tell you whether your website books patients or quietly loses them
On this page
Open your website on your phone, start a timer, and give yourself sixty seconds. Three checks tell you whether the page books patients or quietly loses them.
Can a stranger tell what you do?
Look at the screen before scrolling. If it doesn't say what you treat and where you are in one glance, patients bounce before your welcome paragraph loads.
Can a thumb book an appointment?
Try to book without pinching, zooming or hunting. One dominant button, tap-to-call, a form that asks for three things at most:
- Name
- Phone
- What they need
Does anything prove you're good?
Patients don't believe adjectives. They believe ratings, review counts and real faces.
If your rating and reviews aren't visible above the fold, your best asset is invisible at the only moment it matters.
More plays from the field
We don't run marketing. We build lead engines. Here's the difference.
Campaigns end. Engines compound. The five parts of a clinic lead engine, why each fails alone, and the five questions that audit your current setup.
One clinic per market: why we sign exclusivity into every contract
Ask any agency one question: 'Who else do you work with in my city?' The quiet conflict in healthcare marketing — and why we contractually refuse it.
The “near me” checklist: 15 fixes for clinics that are invisible on Google
Invisible on 'near me' searches? It's rarely one big thing — it's fifteen small ones. A working checklist to run against your clinic this week.